Posts in what lies beneath
LunaSky Alla Moda BTS

Few days ago my team and I have been busy with LunaSky fashion brand, producing both look-book and editorial imagery of their new AW 2016/17 Alla Moda collection.

LunaSky Alla Moda is a pret-a-porter label under LunaSky, designed with the ultra-sophisticated and feminine women in mind, the label is known for its effortless elegance and modern sophistication.

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How to get the best from your Habitat & Hospitality imagery

Habitat & Hospitality is a wide categorisation which includes many of the photo assignments I am usually appointed to do; it involves to work for architects, interior designers, furniture companies, construction companies as much as final commercial users, like fashion retailers, restaurants and hotels.

All of them have different needs and targets to achieve; therefore many are the solutions and the variations of this service, which are always tailored and bespoke to each and everyone.

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I care of my clients!

Clients are the real essence of each business.

We all wouldn’t be able to make any business without them, although often I hear colleagues and other professionals constantly complaining and dumping on their clients.

On the opposite, I praise my valuable customers and I am feeling super good when someone who I have served already with my photography returns, asking for more services… that makes me very satisfied and gives me a good reason to go forward and do my job everyday at best.

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Catalog shoot for entrepreneur :: how to art-direct your own

This article starts a series on my blog dedicated to client awareness, written with the intent to close the gap between photo professionals and their customers, often on very different way of thinking about the same job.

Frequently I am asked to work on imagery for catalogs, whether they are for printed publishing or web presentation.

Differently from advertising work – where we usually work with higher budget – the main concern of an entrepreneur who needs all his collection photographed is how to get all those shots quickly and within a reasonable expenditure… still achieving a good quality of course!

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Real v/s Hyper-Real secret No.4 revealed :: adding life

For the fourth and last weekly issue of the mjf’s “secrets” I am going to show you how a typical interiors photographic service could be transformed in something certainly more “animated”.

We have been lucky to get a commission of that kind by Well-done Medium Rare Architects, an innovative design and architecture practice in London.

The following are a couple of images taken on one of their recent projects, a refurbishment of a beautiful apartment in Covent Garden.

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