Posts tagged look book
Catalog shoot for entrepreneur :: how to art-direct your own

This article starts a series on my blog dedicated to client awareness, written with the intent to close the gap between photo professionals and their customers, often on very different way of thinking about the same job.

Frequently I am asked to work on imagery for catalogs, whether they are for printed publishing or web presentation.

Differently from advertising work – where we usually work with higher budget – the main concern of an entrepreneur who needs all his collection photographed is how to get all those shots quickly and within a reasonable expenditure… still achieving a good quality of course!

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