Photo-compositing, chroma key, virtual reality and many other digital techniques are nowadays wonderful tools to manipulate images and to get a cow grazing on Mars...
However, nothing is comparable to the feeling of shooting on real locations, where the
(latin for “spirit of the place”) is tangible and working not just as background.
It is proven that any environment is able to affect feelings, mood and behaviour. Hence, this factor can be certainly used to get the best performance from models and all the creative crew during a photo shoot on location.