Vita Boutique Fitness
A Visual Symphony in Motion
at the heart of Chelsea:
a transformational journey begins
Nestled in the vibrant heart of Chelsea, Vita Boutique Fitness recently unveiled its newly renovated studio at 31 Sloane Square, promising a holistic workout experience that transcends the ordinary. This venture, brought to life by Flair Studio, unfurls over six floors, each dedicated to reformer pilates, yoga, and barre studios, complemented by a welcoming café on the ground floor. The studio’s facade, a captivating three-story portal adorned with unique metalwork, becomes a beacon of wellness in Sloane Square, its allure magnified under the meticulous illumination by Detail Lighting.
a sketch by the architect, Federico Schilling, Flair Studio
the challenge: capturing essence and energy
Tasked with creating a compelling visual narrative for Vita Boutique Fitness, Flair Studio, and Detail Lighting, our objective was clear yet challenging: encapsulating this fitness haven's dynamic spirit and architectural elegance within a tight timeframe. Orchestrating a photo and video shoot that catered to the distinct needs of each client—within a single day—demanded precise planning and seamless coordination. Our strategy involved meticulous scheduling, ensuring that the café’s vibrancy, the studios’ tranquillity, and the facade’s architectural beauty were captured in their best light, literally and figuratively.
the execution: a tapestry of movement and light
Our commitment to diversity in visual storytelling is reflected in the variety of stills and videos we produce, tailored for web and social media platforms, and crisp 4K displays within the studios. From capturing the café’s bustling atmosphere to the serene focus of yoga and pilates sessions and the energetic pulse of barre and cardio dance classes, each frame and clip was designed to convey the essence of Vita Boutique Fitness. A highlight was documenting the Vita Gong experience, an immersive meditation that taps into the profound healing power of sound, showcasing the studio’s commitment to innovative wellness.
The top floor studio is reserved for barre and cardio dance workout classes.
reflections of a day: beyond exhaustion to elation
Navigating through six floors with heavy equipment, our team’s stamina was tested, but the satisfaction of capturing each moment perfectly was unparalleled. The project concluded on mutual admiration and respect, with Federica De Caro, managing director at Vita Boutique Fitness, lauding our ability to deliver an intricate brief under tight deadlines. The fruits of this labour—a collection of photos and videos that resonate with the brand’s ethos—are a testament to our creative synergy and a beacon for future collaborations.
“Marco and his team have worked on a tight deadline to plan and deliver a photo and video shoot efficiently with quite a complicated brief!
They produced a detailed action plan, keeping everyone informed. They shot interior and exterior images over six floors and video-filmed our fitness classes and wellness offerings. I still can’t believe how much the team has achieved in just eight hours.
We love the photos and videos they have created for us and how they reflect our lifestyle brand. I can’t wait to use them for our new marketing material, and we look forward to working with Marco’s creative team again.”
an invitation to fitness club managers
In the dynamic world of fitness, where every workout and wellness class tells a unique story, the power of visual storytelling cannot be understated. We invite you to elevate your brand’s narrative with marco joe fazio creatives’ photography and video services.
Let us help you capture the essence of your fitness club, showcasing the energy, dedication, and transformative experiences you offer. Our expertise in visually compelling content can set your brand apart, engaging and inspiring your clientele like never before.
Contact us today to start a journey of visual storytelling that mirrors the excellence and energy of your fitness club.
credits & acknowledgements
Our heartfelt appreciation goes to Piero De Marchis, Federico Schilling, and Federica De Caro for their trust and collaboration, which allowed us to deliver our best work. Special thanks to the pilates & yoga team, dancers, and all involved in bringing this project to life.
pilates & yoga team // Ozer Aslan, Roberto Bitetto, Nicole Campbell-Watson, Nicola Coates, Alexander Ivanov, Natalie Simmonds
dancers // Alexandra Livermore, Sophie Shanahan, Courtney Ward
gong performer // Athena Ko
production management // Geena Chohan
cinematography // Marco Fazio
assistant // Wayne Maurice Smith
stills, motion picture and media space+style™ production by marco joe fazio creatives